In the video Sensual Seduction, Snoop Dogg is portrayed as a 'ladies man' as we see Snoop Dogg surrounded by four women. We also see Snoop Dogg standing between some pillars which look like an entrance of a palace and the women sitting down as if they are his servants- this could mean that Snoop Dogg own the woman and they do as he says. This is an example of patriarchal representation as the video shows the man (Snoop Dogg) being more dominant and it looks like he owns them. The music video has a scene where Snoop Dogg is in bed with a woman and they are floating in space, the stars are used to connote that they are in heaven thus implying that he is that ‘good’ in bed that the woman feels like she is in Heaven when she is in bed with him. The lyrics also link in with the visuals, he sings ‘she might be with him, but she’s thinking about me, me, mee,’ this shows that Snoop Dogg has a bit of a big ego because he thinks that she is thinking about him even if she is with another man and he thinks a lot of himself.
In addition the females attire makes them look as if they are a prostitute or some sort of 'sex kitten' for example knee-high boots, short skirts and very tight leggings. Sensual seduction represents men to be ‘pimps’ as the ‘playsheets’ are loaded with sexual innuendo. Intertextuality is also used to represent men in this way such as the outfit which Snoop Dogg is wearing at one point references to the Starksky and Hutch character he plays called HuggieBear who is an actual pimp (afro hairstyle, orange suit etc...).
The use of mise-en-scene plays a big role in how the representations are shown. The costumes which are worn provide us with a clear and easy image of how the director wanted to represent woman and men for example the woman in the video are wearing tight clothes and boots which is viewed to be prostitutes attire, also connecting with the songs title sensual seduction which actually means the act of sexual action. The costume design of Snoop Dogg also represents him to be a pimp as the clothes are mainly white or orange suits, shades and actions which imply to the audience that he is in control of these women.
The text is conventional of its genre as generally in rap videos this is what is expected of how women and men should be shown as audiences would expect this to happen, making the video successful in making its aim.
Female audiences may respond to the song and video differently, some may find it to be normal and others offensive. People who may find this video to be normal because it is what they expected of the video/song as the title of the song actually implies it, thus it is making the audience aware that the video will be of women portrayed as being sex kittens. However some may find this to be offensive as it represents women as objects and tools for men and have no other purpose other than an object for a male.
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