Media Evaluation

1. My media product uses conventions of real media products:


*It uses green screen as well as narrative based footage, this is used is many RnB videos e.g. Beyonce's Listen. Beyonce's video influenced our video greatly, from Beyonce's video we got the idea to have a white background for greenscreen footage - ths is done so the focus can soley be on our main performer Bianca. If we had a used a different background it would have taken the focus off Bianca's emotions. http://www.youtube.com/watch?v=VstzsY42cPQ&feature=related


*The flashbacks are in black and white, this is done to signify the past, the black and white portrays thats it's old, no more and things have changes another Beyonce exmaple could be Broken hearted girl - in the video she talks about the way she is hurting and it's black and white when she is upset however when she says things hae changed and she is happy it turns to colour. So the black and white for Beyonce was when it was int he pasta nd she was unhappy however when it turned into colour she was happy and it was the present. http://www.youtube.com/watch?v=0csLlzdhAPk





My music video also develops conventions of a real music video:


*It has natural lighting to show thats it is authentic and to paint a true picture. Most RnB videos would have studio lighting, the performers look perfect however, I decided to do the oppisite of that so they can look as they naturally do.





My music video challenges conventions of a real music video as well:


*Firstly by having an unhappy ending, usually in RnB videos it's about a relationship with a happy ending of a guy and girl getting together and being in love however my music video is about seperating.


*In most RnB music videos the male is supreior than the female in the way that the male is more wealthy and most probably have any girl he wanted on the other hand my music video the female is the one with class and high standards. From my music video you can tell that the male physically looks scruffy e.g. always dressed in tracksuits and hoodies. He is also represented as a sly cheater and cheap, he cheats on Bianca even though Bianca is represented as way too good for him, he's believed to be cheap not only becuase of his clothes but becuase of where he got caught with the girl he was cheating on Bianca with. We purposely had Chris meet the other girl at the bus stop to show that he's cheap, we also made sure Chris and the other girl were laughing when they met up so it can show that their not really in love and just messing around with each other, this shows that Chris is cheating on Bianca with a girl he doesn't passionatley love which shows that it's all just a joke for him. Bianca is represented as a diva and glamorous and too good for the man.

*Another challenge could be that the female becomes independent by the end of the video and has the courage to walk away fromt he male. In music RnB music videos the male generally dominates the female e.g. Ashanti's Foolish. In Ashanti's Foolish video she sings about the male hurts her and how unhappy she is with him, she also knows thats he should walk away and leave him- towards the end she packs her bag becuase she realises that he's not going to change and she's being foolish by staying with him, she convinces the audience that she's going to leave him however last minute the male turns up and she doesn't leave and stays with him, this could mean that in a way he controls what she decides to do and can manipulateher to things even thought she doesnt't want to do it ans knows she shouldn't to do it.



2. Our magazine advert and CD cover promotes our music video, as when our target audience buy a magzine they will see our magzine ad. On the add it will have the released date of our music video, picture of the artist and the name of the record label as well at the name of the songa nd artist. We kept the background of our magazine ad simple as we wanted the focus to be on the image of the artist and on the released date as well as the name of the artist and the name of the song. The release date font is in white which contrasts with the dark background making it stand out.

In addition, the CD cover we made again has a picture of the artist as well as the single name and artist name and the name of the record label. We used the same font that is used in the magazine ad and the same font that is used in the begining and end of the music video so it all links in as they all have the same font.

Both the CD cover and music magazine have a similar dark background and the artist is wearing a white top that contasts with the background which makes her stand out. The artist is wearing a top that says 'live the dream' this could mean by leaving her partner she living out her dream now and doing as she pleases- she's now happy.

Lastly, the CD cover and magazine advert have studio intinct written on it, this is the label that represents the artist. We have added this as it is a convention for a CD cover and magazine advert, it also advertises the record label too.



3. From our audience feedback I have learnt many things about creating a video. Our video was shown to the audience during the early sage f the production, many thikngs that were said going to be changed regardless of whether they said it or not.

Firstly, one of the most important things I have learnt is syncing a song in with the video. If a song isn't syncd in then no matter how good the video is it still won't look good as the performer/artist isn't singing at the same time as the video- however this won't be a problem if a video only consists of narrative based. When our video got syncd in, in my opinion our video looked dramitically different.

We were also told to add various shot of green, as when our video was previewed it only had one shot of green screen showed throughout the video. We did have another shot of greenscreen however we had no time to extract bits of it and sync it in, after the preview of our video we added the other shot of greenscreen and mixed the medium close up and mid shot together.

In addition we were told that we need more flashbacks to prove Bianca and Chris are genuinely in love, so when Bianca finds out Chris has cheated on her it's a big deal. We did another happy flashback of Bianca and Chris, his has also changed the video as before it was only one flashback of them two being together and now there is three which is more conventional of an RnB music video and it's more realistic, as you cannot portray someone is genuinely in love with just one flashback.

We were also asked to add more transitions, as we never had many flashbacks and the greenscreen was only one shot throughout the video when we showed it to our audience therefore there wasn't many transitions. However we changed that and added many transitions,

We were lastly told to add more close-ups of the main performer, Bianca. This is the only thing we couldn't do as time to film ran out and had no choice but to use what we already had and make do with it. We understand that we were told to do this show we can portray that the main performer is extremely hurting after finding out her partner has cheated on her. Close- ups of the performer is used largely for RnB music videos e.g Beyonce - Broken Hearted Girl has many close-ups to show the audience how hurt she is by the acions of the male in her life.

4. Research and Planning- we used the Internet - to use google to search about narrative theories. Also to create a blog on blgger, to present our coursework in a modern format. In addition, we used youtube to watch videos to do textual analysises and to find out comman codes and conventions of RnB music videos. Lastly, we used wikipedia to do research.

Construction- Blogger.
-tricaster/greenscreen for performance filming.
-digital camera including tripod, camera charger.
-digital still camera - for the photo's for the magazine advert and CD cover.
-adobe photoshop cs2 for editing cd cover and magazine advert used tools like smudge, cropping and alterations of images.
-adobe premiere pro to edit the music video, add effects and clips.

Evaluation- the print screen button on the keyboard whilst on adobe premiere pro, this is to get evidence for editing.
-megavideo which is like youtube- it allows users to add videos. We used this to upload our final cut of our music video to blogs.

journal of filming

Wenesday 18th November
Filming Time: 3:30pm
Setting: Park
Plot : Flashback
The filming we did on this day included a flashback scene which will be edited to be in black and white to signify to the audience that it is in the past. This scene was filmed beacuse it links in with the plot of our video as a remembrence scene to add more depth to the video and character build up.

Wenesday 11th November
Filming Time : 9:05am
Setting : Park
We started to shoot our opening of our video by having our performer enter King Edwards park
The opening of the scene is in a park because the main actor and the male actor are trying to portray that the park is there love spot.
We did a low angle shot of her walking down the path to show that she use be inferior to her partner, the shot then leads to a high shot of her walking down the same stairs to show the begining of her empowerment

Friday 27th November
Filming Time : 5:30pm
Setting : park
As the sun was setting we were film Bianca(main character) walking into the sunset with her coat on and a large bag to show she is walking away from her love interest for the ending of the video to show happiness/freedom has been acheieved as a result of Bianca finally having the courage to leave her cheating boyfriend.

Monday 18th January
Filming Time : 1:40pm
Setting: bus stop
This is the scene where Bianca sees her boyfriend with another girl. Bianaca is walking with her friend where she sees her boyfriend and another girl, she confronts him straight away and walks away from him.

Wednesday 3rd February
Filming Time : 9:05am
Setting : MPA room
This is where the green screen footage too place. This scene is of Bianca miming to the words of the song. the background will be kept white so the entire focus is Bianca as she is the centre of everything in the video. There are two shots of Bianca singing, medium close up shot to show her emotions and medium long shot.